Pipeline & Ad Reallocation Engine
Astriss Velocity
Velocity watches pipeline in real time and automatically reallocates ad spend toward the channels, campaigns, and audiences that are actually converting — before your quarter is at risk.
What Velocity does
Real-time pipeline sync
Bidirectional sync with your CRM and ad platforms keeps spend decisions grounded in revenue, not just clicks.
Autonomous reallocation
Budget-shifting rules move spend across channels within guardrails you define — no manual campaign surgery.
Predictive pacing
Forecast pipeline coverage against target and get early warnings when a segment is trending off-plan.
Attribution modeling
Multi-touch, marketing-mix, and incrementality models reconciled into one shared source of truth.
Technical architecture
How it works
Velocity ingests spend and pipeline events, scores channel efficiency, and pushes reallocation actions back into ad platforms via native APIs.
CRM Sync
Salesforce, HubSpot pipeline stage events
Ad Platform Connectors
Google, Meta, LinkedIn, programmatic DSPs
Efficiency Scorer
Cost-per-pipeline & incrementality modeling
Reallocation Engine
Guardrailed autonomous budget shifts
Forecast Layer
Pipeline coverage prediction & alerting
Astriss Core
Shares intent + spend signals platform-wide
Where teams use it
- Protect quarterly pipeline targets automatically
- Cut spend on underperforming channels within hours
- Unify attribution across paid, organic, and AI-sourced traffic
Integrates with
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