Audience & Intent Targeting
Astriss ICP
Astriss ICP fuses firmographic, behavioral, and intent data into a living model of your best-fit accounts — and keeps every campaign pointed at them as the market shifts.
What ICP does
Living ICP model
Machine-learned ideal customer profile that retrains continuously against closed-won and closed-lost data.
Intent signal fusion
Combine third-party intent, on-site behavior, and AI-search activity into one unified intent score per account.
Audience activation
Push refreshed audiences directly into ad platforms, CRM segments, and outbound sequencing tools.
Fit & timing scoring
Separate who to target from when to reach them, ranked by propensity-to-buy in the current cycle.
Technical architecture
How it works
ICP continuously blends first- and third-party data sources into account and contact-level scores that downstream products consume in real time.
Firmographic Feed
Company & contact enrichment providers
Intent Providers
Bombora, G2, 6sense-style intent streams
Behavioral Capture
First-party site & product engagement
Fit Model
Continuously retrained ICP classifier
Activation Layer
Syncs audiences to ad & CRM platforms
Astriss Core
Publishes account scores platform-wide
Where teams use it
- Focus outbound on accounts most likely to close
- Suppress spend on poor-fit segments automatically
- Align sales and marketing on a single account score
Integrates with
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