Blog
Notes on AI-native growth
Perspectives on generative engine optimization, pipeline-aware ad spend, and building marketing systems for an AI-first market.
GEOAI Search
Generative Engine Optimization: The New SEO Battleground
Why AI answer engines like ChatGPT, Perplexity, and Claude are becoming the front door to your buyers — and how to earn a place in their answers.
ASTRISS TeamJune 12, 2026
Paid MediaRevOps
Why Pipeline-First Ad Spend Beats Channel-First Budgeting
Most teams budget by channel and hope pipeline follows. Here's why flipping that model — and automating reallocation — produces materially better results.
ASTRISS TeamMay 4, 2026